The Complete List of Google Ranking Factor Infografic

At first glance, the information here might seem a bit overwhelming for some business owners. But there are three factors that probably have the most effect on your site's SEO:

• Target keywords. It's important to have your target keywords in your site's title tags. Google relies on this tag to determine the topic of your page. Industry studies have shown that pages with their target keyword in the title tag tend to perform better than pages without.
• Backlinks. Focus on building quality links pointing to your site. Although link quality is important, the total number of links pointing to your site is an important ranking signal.
• Social signals. Get people to share your content on social media sites. Google is paying more attention to social signals, including retweets, Facebook shares and Google +s.

While it can be worthwhile for business owners to be at least familiar with some of the topics here, this infographic can be a valuable resource to share with those on your team who are managing your site's day-to-day SEO operation.