When you log in and navigate over to “Search Queries” you’ll glimpse a timeline annotation saying: “An enhancement to our peak search queries facts and figures was directed retroactively on 12/31/13 Click on “Top Pages” and you’ll notice a vast amount of new and improved keyword data for your URLs: There are currently noticeable performance issues with the webmaster tools, particularly when the URL is expanded. Loading keywords seems to take a while and sometimes it times out. Data Comparison We’ve compared our query data backups for the same website from 1 December 2013 to 31 December 2013 and found that the data before and after the update is indeed different: Data Accuracy Benefits The main benefit in increased accuracy of webmaster tools data is the ability to predict scenarios and focus your priorities on keywords and pages with greater potential to grow and generate revenue. We’ve built our own version of the phrase potential calculator a...