It’s been about two weeks since Google launched its Penguin Update . Google’s happy the new spam-fighting algorithm is improving things as intended. But some hurt by it are still wondering how to recover, and there remain concerns about “negative SEO” as a threat. I caught up with Matt Cutts, the head of Google’s web spam team, on these and some related questions. Penguin: “A Success” The goal of any algorithm update is to improve search results. So how’s Penguin been for Google? “It’s been a success from our standpoint,” Cutts said. What About Those Weird Results? Of course, soon after Penguin was released, people quickly started citing examples of odd results . The official Viagra site wasn’t listed, while hacked sites were. An empty web site was listed for “make money online,” and there were reports of other empty sites ranking well. Scraper sites were reported outranking the sites they scraped. How could Penguin be a success with these types of things happening? Cutts s...
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