When you log in and navigate over to “Search Queries” you’ll glimpse a timeline annotation saying: “An enhancement to our peak search queries facts and figures was directed retroactively on 12/31/13 Click on “Top Pages” and you’ll notice a vast amount of new and improved keyword data for your URLs: There are currently noticeable performance issues with the webmaster tools, particularly when the URL is expanded. Loading keywords seems to take a while and sometimes it times out. Data Comparison We’ve compared our query data backups for the same website from 1 December 2013 to 31 December 2013 and found that the data before and after the update is indeed different: Data Accuracy Benefits The main benefit in increased accuracy of webmaster tools data is the ability to predict scenarios and focus your priorities on keywords and pages with greater potential to grow and generate revenue. We’ve built our own version of the phrase potential calculator a...
At first glance, the information here might seem a bit overwhelming for some business owners. But there are three factors that probably have the most effect on your site's SEO: Target keywords. It's important to have your target keywords in your site's title tags. Google relies on this tag to determine the topic of your page. Industry studies have shown that pages with their target keyword in the title tag tend to perform better than pages without. Backlinks. Focus on building quality links pointing to your site. Although link quality is important, the total number of links pointing to your site is an important ranking signal. Social signals. Get people to share your content on social media sites. Google is paying more attention to social signals, including retweets, Facebook shares and Google +s. While it can be worthwhile for business owners to be at least familiar with some of the topics here, this infographic can be a valuable resource to share with th...